Damaged by a fire in 1900, they were rebuilt reaching a total surface of 16 000 m². As from 1898, warehouses and factories were built in Saint-Étienne. The Guichard spouses owned 35% of the company’s capital (limited by shares). In total, 77 people subscribed to the capital of the new company. On 2 August 1898, Geoffroy Guichard founded with his father-in-law « la Société des Magasins du Casino » and « Établissements économiques d’alimentation under the corporate name Guichard-Perrachon & Co. The beginnings of Casino (1898 – 1904) A Casino feed store, 1900 In April 1898, due to the success of the concept, Geoffroy Guichard opened the first branch in Veauche, in Loire. Geoffroy Guichard grew the grocery store to turn it into a general food store, based on the Felix Potin model. Closed in the 1850s, the Lyrical Casino was transformed into a retail grocery store in the 1860s. The store, located rue des Jardins, was originally the Lyrical Casino of Saint-Étienne. Geoffroy Guichard became the sole business owner in 1892. In 1889, he married Antonia Perrachon and became a partner with Paul Perrachon, his cousin-in-law, who had been the owner of a shop in the region for around ten years. His parents were the owners of a retail grocery business in Saint-Étienne. Geoffroy Guichard was born on 27 July 1867 in Feurs, in the Auvergne-Rhône-Alpes region.

History Casino’s genesis (1892 – 1898) The first store in Saint-Etienne, 1898 As of November 2021, the group has a market capitalization of approximately €2.35 billion. In 2017, its total revenue was €37.8 billion. Other than the eponymous ' Géant Casino' and 'Casino Supermarchés', Casino Group owns other brands such as Monoprix, Franprix, Leader Price, Cdiscount, Vival, Spar, Sherpa, and Le Petit Casino.Ĭasino Group, currently managed by Jean-Charles Naouri, is quoted on the Paris Stock Exchange. Ĭasino Group operates across all food and non-food formats: hypermarkets, supermarkets, convenience stores, discount stores, and wholesale stores. It acquired GPA and Grupo Éxito in 1999, major companies in mass-market retail in Brazil and in Colombia. Ĭasino Group is the source of many innovations, such as the first distributor's brand in 1901, the first self-service store in 1948, or even the display of a sell-by date on consumer products in 1959.Īs a historical player in mass-market retail in France, the group also started to grow internationally at the end of the 90s. It was founded on 2 August 1898 by Geoffroy Guichard under the corporate name Guichard-Perrachon & Co. Casino Group or Casino Guichard-Perrachon is a French mass-market retail group.

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